Bud Extra
So we’re on the eve of the Independence Day long weekend. I went to the liquor store to stock up on a few things (a friend and fellow Bob Dylan fan turned me on to the taste of Southern Comfort! 
). I noticed this new (to me) product in the coolers. Bud Extra. Beer with caffeine, ginseng and guarana extract and natural raspberry flavor.
My take on this product is…meh. I give credit to Budweiser for introducing this product, but it really isn’t anything new. There were alcoholic energy drinks long before Bud Extra, and young adults were mixing vodka and Red Bull long before that. But hey, if the customers are mixing their own alcohol/energy concoctions, then that’s a screaming opportunity for a new product.
It seems to me that alcohol and energy are a potentionally dangerous combination. If you drink enough alcohol, you’ll eventually fall asleep or pass out; kind of like nature’s own failsafe system to prevent you from doing something really dangerous or stupid. Energy drinks seem to override the failsafe mechanism and keep you up and active.
Oh well. Tastes pretty good though.
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